The Giving Back.
We are proud to be part of the 1% for the Planet alliance, which means we donate 1% of the sales value of every single watch towards helping environmental causes.
Being part of this global organisation means our impact goes further towards preserving our Earth for future generations. Projects vary from direct, hands-on environmental improvement, to educational initiatives to help future generations. To learn more about the alliance just click their logo on this page.
If you know a project we should support get in contact with us below.
We took the unconventional choice to create as much of our watch packaging as possible entirely from cardboard, recycled where possible. We don't believe we've compromised how great it looks and as far as we're aware it's a world first! We hope we're trend setters and others follow suit.
We have made the watch box durable and beautiful and we encourage all of you to upcycle these into something special. If that doesn't appeal to you, please continue to help us support the environment and recycle all your packaging once you have received your watch.
The Silicone Strap.
We use Silicone for our watch straps. After months and years of testing pre and post launch, we found that Silicone is the perfect material for watch straps. The main attribute we loved was its longevity and durability. It is also lightweight, waterproof, anti-slip and non-scratch, as well as being soft and supple making it a joy to wear. However we are also all to aware that Silicone does not decompose!
Because of this we offer a Silicone recycling programme, where you can send your watch straps back to us. We will then repurpose them into solar panel parts, where these highly durable qualities are also useful for insulation and coating to help withstand extremes of temperature and weather.
The Circularity Goal.
We didn't want our watch dials to be left out of the equation, that's why we will also take these back once they have finished their useful life with you. There are any number of options available for the metal components within the watch, they may become new watches, jewellery, art or something much more farfetched! We will always ensure they are put to good use as fundamentally we believe in moving towards the creation of a circular economy.
Given we get joy from creating new products, we appreciate we must also be able to provide a solution for them when they reach the end of their life.